Here at Katherine Natural Cosmetics, we believe feeling pretty and confident is about more than gorgeous make up! That’s why we’re so excited to introduce you to congressional candidate Sara Jacobs. If elected, this smart, strong and passionate trailblazer will be the youngest woman ever elected to the House of Representatives.

Sara truly embodies what we think it means to be a #KatherineGirl. She’s taking risks, chasing her dreams, and working to make the world a better place for all of us. To us, that’s what true beauty looks like!

Keep reading to find out more about Sara, why she decided to run for Congress, and how she’s working to change the face of politics in Washington. Want to learn more about becoming a #KatherineGirl? Read more here.

Katherine Cosmetic’s Founder Katherine Finch and Congressional Candidate Sara Jacobs.


Sara is running to replace Representative Darrell Issa in California’s 49th district, which stretches from the UC San Diego campus in La Jolla to south Orange County. It also includes Camp Pendleton, the Marine Corps’ largest base on the West Coast.


Sara grew up in the district she’s now running to represent. She spent her early years in Del Mar and is now a resident of Encinitas. Sara is the granddaughter of Qualcomm founder, Irwin Jacobs.


Sara attended Del Mar public schools and graduated from Torrey Pines High School. She then went on to earn both a B.A. in political science and a master’s degree in international affairs from Columbia University.


Sara served in key policy positions at the U.S. State Department, the United Nations and UNICEF during the Obama Administration. She was also a foreign policy advisor to Hillary Clinton during the 2016 campaign. Most recently, she was the CEO of an international education nonprofit.


What made you decide to run for political office?

Like many women across the country, I never thought I would run for political office. I am a policy person. I worked at the UN and the State Department, and I was the CEO of an international education nonprofit. 

So I was looking at this race and looking at the field to try to see at who I would support. And I felt like while they were all nice, there was a diversity of perspectives that was missing. And I wanted another option. Lots of people told me they wanted another option. And then EMILY’s List told me that if I wanted another option, I had to be the other option. So I decided to run.

Women in both parties still remain significantly less likely than men to think about running for office. Who are your role models and how have they inspired you?

I am fortunate that growing up in California I always saw strong female leaders. Whether it was our two female senators or even people here in San Diego who have been in positions of power like Chris Kehoe or Tony Atkins or Susan Davis. So it’s been really nice to see that. But I do think that’s it’s definitely true. This wasn’t something I was thinking about and it did take some encouragement and asking. I think they say that on average it takes a woman being asked eight times before she’ll decide to run.

A study I read that I found really interesting was that after there’s a female candidate, you see a new crop of female candidates running for office a few years later. And it’s partially because they see someone who looks like them doing it. But it’s mostly because the people around them, and the adults in their lives, talk to them about politics in a different way when there is a female candidate in an important race.

And that’s one of the reasons why I wanted to run. I wanted to make sure that all of the young women who are getting involved in politics for the first time, and feeling engaged, feel like they can make a difference and they don’t have to wait. And they can do really great things.

Why do you think it’s so important for women to run for office? Especially now?

I think what we’re seeing is that there are all of these issues that we need more women in office to be able solve. For instance, I didn’t need the #MeToo movement to tell me that sexual harassment in the workplace was a problem because I’ve lived it and so have so many others. And we’ve seen what it looks like when a room full of men try to legislate on women’s health. We’ve also seen that time and again that it’s women – from both sides of the aisle – who come together to actually pass bipartisan legislation.

So we need more women to run so that more women can win so that we can have more women in office. And have more than 20 percent of Congress be women. I think we all know that if we actually want investments in affordable child care or universal health care that includes women’s health, or quality public education or honestly, to get anything done in a gridlocked Washington, then we’re going to need more women at the table.

If elected to Congress, you will be the youngest woman to serve in the House of Representatives. How do you think voters should view your age?

So we have never had a woman in her twenties serve in Congress. But we’ve had 122 men. And some figures you might recognize actually were elected at 29 like John F. Kennedy and Joe Biden. So I think while I am young, I know that I have the experience and the qualifications and the know-how to be able to be a good representative for our district and the really get things done.

And I think it is telling that we’ve been able to elect men in their 20s since the first Congress but not women. And it’s partly because of how we view leadership. I often get told that my voice is too high or I don’t look like a leader because we’ve been trained to look at leadership like Spartacus [a Roman-era warrior]. 

So part of this is actually re-training people’s minds into what leadership looks like. I’ve actually had people tell me that I don’t look right sitting at the head of the table. But they don’t know why. So we have to tell people that it feels subconsciously weird to hear my voice and to see me as the leader because they have never seen it before.  And because they have never seen it before is why they need to vote for me.

You’ve spoken about how voters have commented on your appearance, and mannerisms during this campaign. What has been the most challenging part about running for Congress for you?

For me, the hardest part is that I am a perfectionist. I am a type-A person. And you have to accept that there is no such thing as perfect. I try to focus and stay really grounded in being authentic and being genuine. And not speaking in sound bites.

But what that means is that some things I say will be taken out of context. Or it’s not always as polished and people feel like they can come up to me and say these things. I try and stay focused on not letting that make me be too guarded and hyper focused on being so perfect. Because if you’re too perfect, then you are not authentic and you’re cold. I just try to connect with people and talk about the issue that matter to them.

What advice would you give to other women thinking about running for office?

The advice I’d give to other women thinking about running for office is that you will never be a perfect candidate and there will never be a perfect time because it doesn’t exist. So if you think you have a message that’s important, and if you think your voice can add something to the conversation, then you should do it.  There’s always more you can study. But you can make a difference now. And your voice matters now. You are enough.

Learn more about Sara Jacobs on her website You can also read about her in the recent articles inCosmopolitan Magazine and The San Diego Union Tribune

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